Cofa - old English for Cove. It is the natural protector of life from the harsh storms and waves of the ocean. As a business, you have to weather a storm or two and ride some rough waves along the way. I see a new brand in the same light. It needs to be protected, nurtured and tended to with deliberate care and attention in order to succeed. This is exactly the approach we believe in to set a new or existing brand up for success.
